Notes

1. The day the brand is named forUnlimited-Luxury is a stay with a shape, not a slogan pasted on a rate.
2. What an owner brings to the brandA standing building, or a drawing. The AMResorts name is the stay on top of it.
3. Destination management is the groundThe resort is not the whole place. The desk holds the ground around it.
4. A charter leg is not a ticketOrigin, the flight the season uses, and the resort day it is meant to reach.
5. What a package actually holdsStay, way there, ground, and the channel that offered it.
6. A channel carries the offerDistribution is how a vacation moves. It is not a cart.