What an owner brings to the brand
A standing building, or a drawing. The AMResorts name is the stay on top of it.
The specialty is specific: partner with hotel owners and developers to convert an existing property or create a new one with the AMResorts brand. Diego Salas keeps that list.
Sales and marketing belong to the brand the property will carry. They are not a separate agency pitch.
The owner keeps the building. The conversion note says what must change so a guest can tell whose stay it is.